November 2025 PRSA Dallas Letter from the President

Posted by admin on Nov. 6, 2025  /  Subscribe 0

Artificial Intelligence is supposed to make our professional lives easier. What a wonderful idea in theory.

If used properly, AI is a tool that will free us to think more strategically by reducing some of the time we spend on busy work. It is also a great resource for ideation. But how do we make time to learn to use AI so that AI can make time for us to be strategic?

Throughout this year, I tried to find time to play around with ChatGPT, Claude, or even Copilot. Three quarters of the way through the year, I still hadn’t downloaded a single AI platform app.

I decided to start with baby steps and try AI through the safety of my web browser to find out why I continue to procrastinate learning AI. While Google AI did not have an answer, trusty ol’ regular Google led me to an article by Mayank Sharma on Medium, who wrote about his own procrastination learning AI for seven years.

Sharma is a tech guy, and I am definitely not, so his experience and solution to learn AI is not an apples to apples guide for me. But to summarize Sharma’s advice, stop trying to learn everything ahead of time and just start using AI.

Case in point - I previously signed up for PRSA’s five week webinar, AI in Action, hosted by Rusty Wright. This was like buying a gym membership without having a pair of sneakers. I hoped the webinar would serve as an educational foundation for me, but I quickly learned most of the attendees had been using an AI platform for weeks or months prior. I was trying to learn without any practical application.

To make matters worse, I missed three modules due to immovable work commitments, and at least one of the other two I listened to while also working on various assignments. Luckily, the modules were all recorded, and I was able to watch those I missed and earn my certification, but that doesn’t solve the application issue.

So, now I have the Copilot app on my iPhone’s home screen making it front of mind.

When I asked Copilot how I could make more time to learn AI, here was its answer:

“Great question, Christopher! Finding time to learn AI–especially with a busy role like vice president of communications–can be challenging, but it’s absolutely doable with the right strategy. Here are some practical ways to carve out time and make learning more efficient…”

Thank you for acknowledging my reality, Copilot. Although I will admit having AI do the strategic thinking for me suddenly made me feel much more replaceable.

Following is a summary of the six tips Copilot gave me:

I’m not going to give you the details for each step because I want to encourage you to try doing this yourself. But what I can tell you is that Copilot’s advice is much like Sharma’s (and Nike’s) -  just do it.

Now that my November PRSA Dallas update is finished, I need to throw on some pants and go to Target. Before I leave the house, I will enter the following prompt into Copilot: “What household items should a middle-aged man who lives in a house with a small yard along with a wife and a dog check to see if they need more before going to Target?”

Here goes nothing… and everything.

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