Meeting/Event Information

3rd Annual PRSA Dallas UnSummit: PR Connected

September 20, 2019
8:00 a.m. - 2:00 p.m.

House of Blues
2200 N Lamar Street,
Dallas, TX 75202

The PRSA Dallas UnSummit (a.k.a. not your typical conference) is back for a third year.

Get ready for a half-day packed with 7- to 10-minute talks designed to showcase dynamic thought leaders from around the country. Our lineup of speakers will not only elevate the way you think – they will challenge the way you approach your work. This can’t-miss event attracts 200+ PR and marketing professionals from across North Texas.

It’s all going down at the House of Blues Dallas (a not-so-typical venue) – known for introducing the world to the music of the rural South, including the blues, R&B, gospel, jazz, and rock and roll – on Friday, Sept. 20, 2019, from 8 a.m. to 2 p.m. We’ll take full advantage of the spacious multi-level venue with its colorful murals and unique artwork from the House of Blues' private collection as the backdrop for this high-energy, mind-stretching event.

This year’s theme is PR Connected and recognizes the pivotal role practitioners play in shaping brands and our interconnectedness to other creative disciplines. The content will be broken down into three tracks:

● Staying Authentic
● Driving Innovation
● Embracing Change

Emcee

The wonderful and hilarious Jade Smith, an agency marketer and improv regular at the Dallas Comedy House, will host UnSummit: PR Connected.

Headliners
  
Linda Rutherford, SVP and CCO at Southwest Airlines
Tina McCorkindale, Ph.D., APR, President/CEO at Institute for Public Relations

Did you say #FakeNews?
Yes, we couldn’t let the year go by without addressing the elephant in the room. This powerhouse duo will show you what voices people trust these days and how PR pros should be thinking about storytelling in new and innovative ways to combat the rise of fake narratives.

Brandi Boatner, Digital Experience Manager at IBM
Digital Storytelling: Thank You, Next
The self-described Beyoncé of PR, Brandi Boatner, will help us understand the power digital storytelling on a global stage and what we can expect next.

Additional Speakers
● Sunni Goodman, Vice President of Communications & Customer Experience, Mattress Firm,
A Dream Job Woke Up the Media
● Mike Goss, General Manager Social Innovation, and President Toyota USA Foundation
Innovating West Dallas
● Melissa Hancock, Senior Vice President, Weber Shandwick
Don't be afraid of the Digital Age: Navigating Your PR Career
● Richard Janes, Emmy-award winning personal branding coach & founder of digital agency Fanology
Is "Unique" Your Middle Name?
● Rafael McDonnell, communications and advocacy manager at the Resource Center
Beyond the Rainbow
● Mona Kafeel, Chief Philanthropy and Operations Officer, Texas Muslim Women's Foundation
We are All Connected
● Traci Messier, Partner, Jackson Spalding
Super Bowl or Not, Have a Great Media Event
● James Peters, Partner, Managing Director Retail & CPG, North America, Ketchum
The Genzennials are Coming
● Jason Treu, Executive Coach
Marketing+PR Can Be Besties
● Casey Walker, Body-Positive Influencer
Your Body, a Wonderland
● Courtney Cox Wakefield, Digital Marketer
Winning at Voice Search Marketing
● Deke Jones, Baylor Scott & White
Be More than Buildings and Brand
● Jennifer Pascal, Allyn Media
Crisis Communications NOW
● Dorsey Standish, Mindfulness Coach
Miindfulness & EQ in a Fast & Furious World

Thank you to our sponsors!
Talk Track sponsors:
      

Creative sponsor:

Printing sponsor:


Don’t miss your chance to reach attendees at UnSummit: PR Connected! Let’s discuss ways to best integrate your brand in a meaningful, impactful way. Contact [email protected] for sponsorship opportunities.

Details:
When: Friday, Sept. 20, 2019

Time: 8:00 a.m. – 2:00 p.m.
Registration begins at 8 a.m. with breakfast. Speakers take the stage at 8:30 a.m. The program will feature a buffet lunch and breaks that will provide plenty of networking opportunity. The event ends at 2 p.m.

Where:
House of Blues
2200 N Lamar Street,
Dallas, TX 75202
FREE valet parking!

Costs:
Early Bird (Ends Friday, August 16 at midnight)
Full Day: Members $129, Non-members $179, Students $39
Lunch+afternoon only: Members $69, Non-members $99
Buy 3, Get 1 Free (online only): Members $387, Non-members $537

Prices August 17 - September 16 at 5:00 pm
Full Day: Members $179, Non-members $229, Students $39
Lunch+afternoon only: Members $69, Non-members $99
Buy 3, Get 1 Free (online only): Members $537, Non-members $687

Deadline to register: All reservations must be made by Tuesday September 17, by 5 p.m.
If capacity allows, walk ups will be accepted with late fees.

NOTE: Cancellations must be received by Monday, September 16, at 5 p.m. If you need to cancel, please contact Liz Kennedy at [email protected]. No refunds will be made after this date. No shows will be billed.