Meeting/Event Information

At a time when many brands and online reputation management (ORM) agencies pursue unethical means to “scrub” their digital presence, trust is quickly eroding with stakeholders and target audiences. Ethical brand-building has never been more crucial, and it’s time for PR pros to lead the way in guiding brand-building efforts in a way that upholds the integrity of the profession.

Scott Baradell, CEO of Idea Grove and author of the forthcoming book Trust Signals, offers a more authentic path to a strong reputation, rooted in PRSA’s Code of Ethics. The PRSA Code of Ethics provides the industry standard for the PR profession, outlining the fundamental beliefs and values that guide the behaviors and decision-making process for brands.

Join us on Thursday, Sept. 29 to learn how brands can navigate new ethical challenges in the digital world by combining thought leadership, product marketing and social purpose to build a more durable brand reputation—one that can survive and even thrive through crises, criticism and cancellation attempts. 

Boxed lunches will be provided to all attendees. Seating is limited.

Location: Dallas Public Library, 6th Floor; 1515 Young St, Dallas, TX 75201
Free underground parking is available. The entrance to the parking garage is located on the Wood Street side of the library building. Detailed directions are available here.
Registration: 11:30
Program: Noon to 1:00 PM

Deadline to register: Monday, Sept. 26 at 5:00 PM CT. 

Interested in joining PRSA Dallas? We’ll reimburse the full ticket amount for new members who join the chapter between Sept. 1-29. Email Liz Kennedy at [email protected] to request your reimbursement. 

Speaker Bio


Trust expert Scott Baradell is CEO and founder of Idea Grove. Idea Grove helps its clients secure trust at scale through its unique Grow With TRUST approach. Scott is an established authority on trust and editor of the online publication Trust Signals, as well as author of the upcoming book Trust Signals: Brand Building in a Post-Truth World.

Idea Grove celebrated its 15th anniversary in 2020, earning honors including the 2020 Pegasus Award for Small Agency of the Year, being named a Top 200 B2B service provider by Clutch, and ranking in the top 25 tech agencies in the U.S. by O'Dwyer's. Scott has an Accreditation in Public Relations (APR) from the Public Relations Society of America and speaks on PR and marketing topics at industry events nationwide.

Deadline to register: Monday, Sept. 26 at 5:00 PM CT. 
Free underground parking is available. The entrance to the parking garage is located on the Wood Street side of the library building. Detailed directions are available here.
Note: Cancellations are due by Monday, September 26 at 5:00 PM. If you need to cancel, please contact Liz Kennedy at [email protected]. No refunds will be made after this date.

Trouble registering? Contact Liz Kennedy at [email protected].