Meeting/Event Information

8:00 a.m.

Check-in

Arrive early to network and enjoy breakfast

8:30 a.m.

Welcome from Lisa Vasquez, PRSA Dallas President

8:45 a.m.

Evolution of the Media Landscape and Keynote

Julie Fine, Texas Bureau Chief of Bloomberg

Today’s newsrooms continue to evolve as quickly as the news they cover. With more than 20 years in both local and national news, veteran journalist and Bloomberg Texas Bureau Chief Julie Fine will share her insights on current editorial shifts and challenges, the relationship between local and national news and helping clients and target audiences understand the value of authenticity in news.

9:15 a.m.

Evolution of Truth in Media

Scott Baradell, APR, CEO and Founder of Idea Grove

An established PR authority on trust, Scott Baradell, APR, discusses how truth in media has evolved in recent years, and what you can do to help your companies and clients secure trust at scale.

9:40 a.m

Evolving Your Career Development Panel moderated by Linda Goelzer, Director of Public Relations, Balcom Agency

·     Patricia "Reace" Alvarenga Smith, APR, Senior Vice President and Head of U.S. Communications for LIBERTY Steel U.S.A.

·    Teddi Cliett, APR, Director, Three Box

·    Dawn Kahle, Vice President of Strategic Communications, Children's Health

·    Jamaison Schuler, Vice President, Global Corporate Communications and Community Engagement, Celanese

The world of PR is constantly evolving, including career development. Learn from agency, corporate and nonprofit PR professionals at various stages of their careers what they have done to develop their career paths and hone their skills, what their career experiences have taught them and what worked best for them as they continued to grow into new roles.

10:25 a.m.

Meditation and Stretching Break

Dorsey Standish, CEO, Mastermind

10:45 a.m.

Understanding Evolving DEI Conversation moderated by Thomas Bennett III, SVP, FleishmanHillard

·     Latosha Herron Bruff, Senior Vice President of Inclusion & Community Engagement at the Dallas Regional Chamber (DRC)

Latosha Bruff joins Thomas Bennett III, for a conversation that will reveal insights from the Dallas Regional Chamber’s DEI Benchmark Assessment and Report, DEI in the metroplex and how to incorporate DEI into your communications strategies.

11:25 a.m.

Networking Lunch

12:00 p.m.

AI Technology in PR Panel moderated by Sandy Diaz Haley, Founder & Principal, SDH Communications

·    Jacqueline “Jacque” Lambiase, Ph.D., Director of the Certified    Public Communicator Program, Texas Christian University (TCU)

·    Brittany Gbur, Vice President, Technology, BCW Global

·    Tripp Westbrook, President/Chief Creative Officer,  Firehouse

The pace of change in our industry is at its fastest with what seems like a daily introduction of new technology solutions. This esteemed panel will discuss how technologies like AI are influencing change in our field.

12:50 p.m.

Contending with an Evolving Crisis Keynote

Kari Streiber, Vice President, Marketing & Communications, Dallas Zoo

The always on nature of news amplified by social media makes the role of communicators more important than ever, especially when crises occur. Kari Streiber of the Dallas Zoo will share her insight in contending with an evolving crisis.

1:30 p.m.

Evolving a Sports Brand Conversation

·     Gina Miller, Vice President, Media & Communications, FC    Dallas

·    Joe Trahan, Director of Media Relations & Corporate Communications, Dallas Cowboys

Few, if any, cities rival the presence of mega sports brands in the Dallas/Ft. Worth metroplex. Gina Miller of FC Dallas and Joe Trahan of the Dallas Cowboys will close our event with a conversation of evolution for world-renowned sports brands.

2:05

Thank you from Lisa Vasquez, PRSA Dallas President