Meeting/Event Information

Today’s nonprofits are facing unique challenges– from funding cuts to societal shifts – that impact everything from strategic positioning to donor engagement.

The 9^th Annual PRSA Dallas Nonprofit Workshop offers area professionals an opportunity to gather valuable information, expert guidance and helpful tips to navigate these current challenges and unlock long-term impact.

This year’s event, scheduled for August 1 at the Scottish Rite for Children Auditorium, will feature nonprofit leaders and communications experts on engaging the next generation of donors, leveraging generative AI, and working smarter to amplify mission impact. In addition, this workshop will help nonprofits get ready for the year-end giving season and North Texas Giving Day. 

PRSA Dallas is proud to donate a portion of the net proceeds of the event to one lucky nonprofit. The winning nonprofit will be randomly selected from paid attendees present on the day of the workshop.

Limited fee exemptions are available to attend the workshop. To request a fee exemption, please email [email protected]. Use subject line, “PRSA Nonprofit Workshop Fee Waiver.”

Nonprofit communicators, join us for an impactful half-day of collaborative conversations and idea sharing. In addition to an expert speaker lineup, the workshop offers a unique opportunity to meet and network with industry colleagues facing the same challenges as you.

Check-in: 7:30AM
Workshop: 8:30AM - Noon  

Scottish Rite for Children
2222 Welborn Street, Dallas, Texas  75219
Parking is free. Both open lot and garage parking is available. See attached map.

Pricing:
$25 for nonprofit employees
$55 PRSA Dallas Members (by June 28 at 5PM)
$69 PRSA Dallas Members (after 5PM June 28)
$79 Non-members (by June 28 at 5PM)
$99 Non-member (after 5PM June 28)
$25 Students

Interested in sponsoring the Nonprofit Workshop or a specific session? Sponsor packages start at $500 and range up to include custom packages featuring onsite access to attendees. Contact [email protected] for more information.

Session I - Engaging the Next Generation to Carry Out Your Mission
Successfully engaging brand advocates is key to nonprofit sustainability, but as technology evolves and new generations emerge, authentically connecting with prospective stakeholders can be easier said than done. Hear from a panel of nonprofit leaders who have effectively evolved their outreach strategies to inspire action from the next generation of supporters while remaining true to their organization’s mission and model.
Panelists:

Session II - Leveraging Generative AI to Protect and Advance Your Nonprofit
Generative AI is today’s hot topic, and for good reason. It’s a powerful tool that can increase productivity by creating content, assisting in research and developing creative ideation. Join a local nonprofit leader for a hands-on demonstration of how nonprofits can maximize generative AI while protecting your team and brand against potential threats.
Presenter:

Session III - Working Smarter, Not Harder to Save Resources and Amplify Your Impact

Nonprofit teams are often constrained by limited time, resources and bandwidth. Whether you’re just beginning your career in the nonprofit sector or you’re a seasoned executive, adapting “smarter not harder” workflows can decrease your effort while increasing your impact. Hear from local experts on the principles they follow to maximize productivity, stretch budgets and prioritize what really matters. 

Panelists:

Deadline to register: Monday, July 28 at 5PM
Walk-ups are welcome for an extra fee. Cancellations and substitutions are due by 5PM on Monday, July 28. If you need to cancel, contact Liz Kennedy at [email protected]. No refunds will be made after this date.

Supporting Sponsors:


Printing Services Sponsor:



In-Kind Sponsor: