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Be In the Room with North Texas' FIFA World Cup 2026 Leaders
February 27, 2026
7:15 AM - 9:30 AM
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Stantec
6080 Tennyson Parkway, Suite 200
Plano, TX 75024
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A sought-after opportunity to join North Texas FWC Organizing Committee Leaders for an inside look at how the world's largest sporting event will reshape expectations, operations, and brand visibility across our region.
Dallas will take the global stage from June 11 to July 19, hosting a tournament-high nine FIFA World Cup 2026 matches, including a semifinal. Additionally, Dallas will also host the International Broadcast Center (IBC) where all 104 FIFA World 2026 matches will be broadcast live from the Kay Bailey Hutchison Convention Center, putting the Dallas and the North Texas region on full display this summer.
As millions of fans travel across North America, organizations will feel ripple effects that influence how they communicate, respond, and show up in real time. This PRSA Dallas chapter event offers practical insights to help organizations navigate these dynamics with confidence.
Dallas will take the global stage from June 11 to July 19, hosting a tournament-high nine FIFA World Cup 2026 matches, including a semifinal. Additionally, Dallas will also host the International Broadcast Center (IBC) where all 104 FIFA World 2026 matches will be broadcast live from the Kay Bailey Hutchison Convention Center, putting the Dallas and the North Texas region on full display this summer.
As millions of fans travel across North America, organizations will feel ripple effects that influence how they communicate, respond, and show up in real time. This PRSA Dallas chapter event offers practical insights to help organizations navigate these dynamics with confidence.
High Impact / Big Event Energy
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Brand readiness during high‑visibility moments
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Ripple effects that shape customer experience and operations
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Internal team alignment and preparedness
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Unscripted brand interactions that reveal strengths and gaps
How to Get Involved
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Stay connected with the North Texas FWC Organizing Committee
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Prepare internal teams for visibility spikes and real‑time needs
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Engage local coalitions on hospitality, transportation, and fan experience
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Strengthen brand presence through messaging and readiness planning
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Collaborate with peers to share practices and coordinate high‑traffic responses
Speakers:
Monica Paul, Executive Director of the Dallas Sports Commission and President, North Texas FWC Organizing Committee
Dan Hunt, President of FC Dallas and Co-Chair, North Texas FWC Organizing Committee
Moderator:
Joe Trahan, Director of PR and Communications, North Texas FWC Organizing Committee and at Tony Fay PR
Event Details:
Friday, February 27, 2026
7:15 a.m. - 9:30 a.m.
Program:
7:15–8:00 a.m. — Check-in; light grab‑and‑go breakfast options
8:00–9:00 a.m. — North Texas FIFA World Cup Organizing Committee Panel
9:00–9:30 a.m. — Additional networking
Deadline to register: Monday, February 23, at 5:00PM
Cancellations and substitutions are due by 5:00PM on Monday, February 23. If you need to cancel, contact Liz Kennedy at [email protected]. No refunds will be made after this date and time.
6080 Tennyson Parkway, Suite 200
Plano, Texas 75024‑6003
**Stantec’s Plano office is right off the Dallas North Tollway and Tennyson, just a stone’s throw from Legacy West.
Parking & Building Access
Parking is available in the main lot in any unmarked space. The entrance can be accessed from either side of the building. Once inside, take the elevators from the main lobby to the second floor.
Special thanks to Stantec for hosting us in their impressive Plano space.
Tickets
$40.00 PRSA Dallas Member
$50.00 after 11:00 pm February 23
$40.00 PRSA Fort Worth Members
$50.00 after 11:00 pm February 23
$60.00 Non-members
$70.00 after 11:00 pm February 23
$25.00 Students
