Meeting/Event Information

• Sara Madsen Miller, Chief Operating Officer and Executive Producer, 1820 Productions
• Thomas Bennett III, Senior Vice President of Global Business Development, FleishmanHillard
• Cheyenne Allgood, Senior Digital and Social Strategy Specialist, Southwest Airlines
• Kayla Mansour, Senior Marketing Manager, Visit Irving
• Rosa Rivas, Current UNT PRSSA President, Communications Intern with Caterpillar Inc.
  
  

Moderator: Bill Kula,  APR, PRSA Dallas Past President, Senior Director of Marketing and Communications, The Catholic Foundation

The Human Signal.
Trust, credibility, and authenticity in an AI-driven content world
Panelists:

• Sarah Wandrey, JD, Counsel, Cosby Legal
• Rusty Wright, Vice President Marketing and Business Development, AI Talk
• Glen Fulce, Senior Media Productions, AT&T
  
  

Moderator: Ethan Francis, Senior AI Strategist, DXC Technology

The Employee POV Era.
Internal voices as influential public channels
Panelists:

• Dr. Dorothy Bland, Professor, University of North Texas
• Ruth Villalonga, Founder & CEO, VILLA Communications
• Kristen Freis, Director Internal Communications, McCarthy Building Companies, Inc.

Moderator: Teresa Wolke,  Head of Strategic Customer Advocacy, Ericsson

Media Relations Reimagined.
Storytelling and pitching in a creator economy
Panelists:

• Jeff Cheatham, Founder & CEO, Creative Content, LLC
• Greer Christian, Managing Partner, Vigilant Management Group
• Kimberly Jones, Marketing Director, B2C, The Dallas Morning News
• Destiny Adams, Founder & Creator, The Outside Influencer

Moderator: Marc Istook, Owner, Marc Istook Media

Inside the Name Change and rebranding Process.
With a real case study example
Panelists:

• Amanda Hill, MBA, APR, Principal & CEO, Three Box Strategic Communications
• Teddi Cliett, APR, Director, Three Box Strategic Communications

Crisis Communications in the Real World: Lessons from a Mass Casualty Incident
Panelists:

• Kristi Meeks, Communication Manager, City of Allen

Moderator: Laura Clement, MS, APR, Fellow PRSA, Principal, MPD Ventures Company

What You Gain:

• PR and communications-first insights into how the profession is evolving
• Actionable ideas across social, media, and internal channels
• Guidance on trust, AI, and employee driven reputation, informed by real world change, crisis, and diverse professional perspectives

**Attendees receive lunch and access to casual networking with attendees and onsite vendors influential to shaping the future of public relations.

Lunch presented by JBP Consults.

When:  Friday, May 15, 2026
Time: Registration Opens: 8:15AM
Official Programming: 9:00AM - 3:00PM
Where: Venue Forty | 50, 4050 Belt Line Rd., Addison, Texas 75001
Complimentary self-parking available.

Sponsorships:
Click to view sponsor opportunities to integrate your brand into the program.
Contact [email protected] for sponsorship questions.

Click here for a draft letter on why this conference is important for you and your company. 

Final Registration Deadline: Tuesday, May 12 at 7:00 PM
After the deadline, a $100.00 fee will be applied for late registrations as well as day-of walk ups. 

Note: Cancellations and substitutions are due by 5:00 p.m. on Monday, May 11. If you need to cancel, contact Liz Kennedy at [email protected]. No refunds will be made after this date and time.
Substitutions need to be made in writing to Liz Kennedy at [email protected]. 

Thank you to our Sponsors!