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Fast-Track the Impact of Your Launch: How PR and Marketing Leaders Become Chief Alignment Officers
Most launches don’t fail at launch—they fail in what happens next. PR and marketing leaders are uniquely positioned to spot the early warning signs: misalignment, hesitation, and gaps between what’s being said and what’s actually believed. Yet too often, your role is limited to messaging after key decisions have already been made. In this interactive, virtual session, Susan Schramm presents a practical approach to fast-track your new initiatives by surfacing risk early, aligning stakeholders, and focusing on the people who must take action for success.
What you'll gain:
- Why well-positioned launches fail to gain traction -- and how to identify early indicators of stalled impact
- How to pinpoint specific leaders and stakeholders whose actions determine success
- A practical method to uncover the real risks those individuals are managing -- not just organizational risks
- How to identify and address the unspoken risks that create hesitation and slow execution
- Approaches to leading risk-based conversations that strengthen alignment without disrupting momentum
- How to operate more effectively as a strategic advisor, shaping decisions -- not just messaging
Participants are encouraged to bring a current initiative or upcoming launch to apply these concepts in real time.
About the Speaker: Susan Schramm
Susan Schramm is on a mission to help people turn big ideas into reality. Whether in a boardroom or a coffee shop, Susan finds joy in equipping and encouraging people to overcome obstacles and move forward.
She spent decades working with Fortune 500 companies (including IBM, Nokia, and Siemens) as well as startups, nonprofits, and faith-based organizations—launching new products and programs, new partnerships and joint ventures, new divisions, new companies, and new ecosystems.
Susan founded her consulting firm, Go to Market Impact, to help purpose-focused leaders of organizations of all sizes to achieve results faster when launching high-stakes strategies. She developed the De-Risk System for Impact® to encourage leaders to openly discuss risk and plan for the “people side of risk,” which is too often ignored.
Her newest book, Fast Track Your Big Idea! Navigate Risk, Move People to Action, and Avoid Your Strategy Going Off Course equips leaders in business, nonprofits, and ministries with practical tools to advance their vision while staying anchored in their values and purpose.
A graduate of Duke University, Susan brings energy, experience, and practical insights that inspire a fresh perspective. She is fueled by her faith, her family, and a bottomless cup of coffee.
To learn more, go to www.gotomarketimpact.com, susanschramm.com, or connect with Susan at www.LinkedIn.com/in/susanbaileyschramm.
Webinar: Friday, June 12 at 1:00 PM - 2:00 PM (CDT)
Registration deadline: Wednesday, June 10 at 5:00 PM
You must be registered to receive a link. The link will be emailed to registrants on Thursday morning, June 11, after 10 AM. Please check your spam folder if you do not see the email in your inbox.
Trouble registering? Contact Liz Kennedy at [email protected].
Tickets
$25.00 PRSA Dallas Members
$45.00 Non-members
$10.00 Students
