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Why Great Messages Get Ignored
Great messages don't always get noticed. In today's crowded communication landscape, success depends on more than great content. It depends on telling the right story.
In this interactive workshop, you'll learn a practical storytelling framework that helps audiences pay attention, connect with your message, and take action. Whether you're developing a campaign, writing content, or presenting to stakeholders, you'll leave with a repeatable approach to creating clear, compelling communication that drives results.
You'll learn how to:
- Capture attention from the start.
- Create stories that build trust and connection.
- Simplify complex messages for greater impact.
- Inspire audiences to take meaningful action.
Speaker:
Dr. Kenn Dixon
Director of Stakeholder Communications for AdventHealth
CEO / Principal of The Dixon Group, LLC.
A Past President of the Public Relations Society of America (PRSA) Dallas Chapter
Kenn Dixon, Ph.D., APR, is an award-winning strategic communications executive, speaker, author, and trusted advisor with more than 25 years of experience helping organizations build trust, strengthen leadership, and connect with the people they serve. As Director of Stakeholder Communication at AdventHealth, one of the nation’s largest faith-based health systems, he leads strategic communication initiatives that engage diverse audiences and advance organizational priorities through clear, purposeful messaging.
Kenn is the Founder and CEO of The Dixon Group, LLC, a strategic consulting firm that helps mission-driven organizations close the gap between what they say and what people experience. Through his Leadership Mission Consistency Framework™ and Mission Alignment Accelerator™, he equips executives, nonprofit leaders, and faith-based organizations to align leadership behaviors, organizational culture, and communication to build lasting credibility and trust.
A Past President of the Public Relations Society of America (PRSA) Dallas Chapter, Kenn has spent his career serving organizations across healthcare, higher education, nonprofit, corporate, government, military, and faith-based sectors. He is known for translating complex challenges into practical strategies that inspire action and deliver measurable results.
Kenn holds a Ph.D. in Strategic Media from Liberty University, a Master of Arts in Communication, and the prestigious Accredited in Public Relations (APR) credential. He is also the author of two books, Stop Talking to Yourself and Crisis, What Crisis?, both reflecting his passion for helping people communicate with greater purpose, confidence, and authenticity.
Whether speaking from the stage, consulting with executive teams, or mentoring emerging leaders, Kenn’s greatest passion is connecting with people. His engaging style, practical insights, and unwavering commitment to leadership excellence have made him a sought-after speaker for organizations looking to strengthen communication, cultivate trust, and lead with greater purpose.
Registration deadline: Tuesday, September 15 at 5:00PM
Registration is required to receive the Zoom link. We will email the link to all registrants on Wednesday, September 16 after 10:00AM. If it is not in your inbox, please take a moment to check your spam folder.
If you are experiencing any issues with registration, please let us know and we will assist you. Contact Liz Kennedy at [email protected].
Tickets
$25.00 PRSA Dallas Member
$35.00 after 05:00 pm September 15
$45.00 Non-members
$55.00 after 05:00 pm September 15
$10.00 Students
