Meeting/Event Information

"Why 2015 Will be the Year of PR"

In this session, Serena Ehrlich, director of social and evolving media will
outline how technology and human behavioral shifts are making 2015 the year
of PR, and the role of content and press releases within this new dynamic.
This session will be fast-paced but will include a wide range of
easy-to-implement tactics.

About the speaker:
Over the last 20 years, Ehrlich has worked closely with public and private companies providing guidance on IR/PR and overall consumer behavior relations trends. Before returning to Business Wire in September 2013, Ehrlich created and implemented successful local, national and international social, mobile and traditional marketing campaigns for a wide range of brands including docstoc, Mogreet, Kraft, Kohls, Avon and Mattel.

Ehrlich graduated from Brandeis University with a B.A. in History in 1987. She started her career in advertising where she developed an understanding of branding from a large-scale perspective, but it was her 14 years in the newswire industry that placed her squarely at the forefront of a technical, sociological and influential revolution changing the face of communications. In 1994, Ehrlich was part of a small team who introduced the communications industry to the Internet via a series of first-ever conferences, and her love of technology hasn't stopped since.

Currently, Ehrlich serves on the boards of the International Social Media Club (founding board member), Social Media Club Los Angeles and the NIRI (National Investor Relations Institute) Los Angeles chapter. In 2013, she was named as one of the Top 25 Women in Mobile to Watch by Mobile Marketer.