Meeting/Event Information

Pitching Boot Camp: The Secrets of the New Media Relations Superstars

With the ever changing media landscape, it is crucial that PR professionals remain current and tailor their techniques to garner more coverage.

PRSA Dallas is pleased to announce that renowned media pitching coach, Michael Smart, will lead a half-day Pitching Boot Camp in Dallas on Friday, June 12, 2015. Known for helping PR pros improve their pitching success rate, those trained by Michael have scored coverage on the front pages of the New York Times, in The Wall Street Journal, USA Today, Mashable, Buzzfeed, and Huffington Post, as well as on CNN and NBC’s Today.

Michael has conducted onsite media relations training for clients from Geneva to Tokyo, and he has helped many Fortune 200 companies, in addition to mid-sized and smaller firms. Michael’s most popular program offers hundreds of intensely practical tips that will instantly boost your media and blog coverage.

Participants in the Pitching Boot Camp will learn:

•    How to take advantage of the upheaval in the media industry.
•    “Story boosters” that turn ordinary news into stories journalists and bloggers crave.
•    The anatomy of perfect phone and email pitches.
•    What to say or write to grab influencers’ attention every time.
•    How pitching bloggers is similar to and different from pitching to other media.
•    The secret test journalists subconsciously apply to every pitch that has nothing to do with newsworthiness.
•    Four proven formulas for winning email pitch subject lines.
•    A specific pattern for knowing exactly when to follow up with your media contacts, and when not to.
•    What most annoys journalist and bloggers, and how to avoid it!

This is an opportunity not to be missed! Michael’s Pitching Boot Camp has been extremely popular in other cities and often sells out! Register now to reserve your spot and take advantage of early bird pricing.

When:  Friday, June 12, 2015
From:     Registration begins at 8:30 a.m. The workshop will begin promptly at 9:00 a.m. and end at 1:00 p.m.
Where:    Mary Kay Inc., 16251 Dallas Parkway, Addison, TX 75001.

Tickets:
•    Register by Wednesday, May 27, for the early bird rate: $199 for members; $249 for non-members. After May 27, the rates increase to $249 for members and $299 for non-members.
•    For a group, buy three, get one registration free.
•    All reservations must be made by Friday, June 5.  Walk-ups are permitted for $349 for members and $399 for non-members.
•    Cancellations must be received by Monday, June 8, at 5:00 p.m. If you need to cancel please contact Liz Kennedy at  [email protected]. No refunds will be made after this date. No shows will be billed.
•    Substitutions must be made in writing to Liz Kennedy at [email protected] by Wednesday, June 10, at noon.


Special thanks to our sponsors:  Mary Kay Inc. and Hotels.com!