Meeting/Event Information

How the World’s Premier State Fair is Growing its Passionate Fanbase

The State Fair of Texas is the world’s premier state fair, attracting millions of fairgoers each year. Whether fans are coming to visit the midway, taste the latest fried food, view the countless exhibits or simply see Big Tex’s latest get-up, they are all passionate about, and take pride in, their state fair. Respecting the honor and tradition of the State Fair of Texas is a key plank of its public relations strategy. But so is attracting younger generations who expect social media engagements and a high-tech, high touch approach.

Join us on Thursday, August 13 as Karissa Condoianis, director of public relations for the State Fair of Texas, shares a glimpse into the Fair’s storied history, behind-the-scenes details of its new communications strategy, and a look at this year’s State Fair.

Karissa Condoianis
@rissarissaroo

Karissa Condoianis currently serves as the director of public relations for the State Fair of Texas, a private, nonprofit organization. As spokesperson for the Fair, she oversees all media relations and outreach functions, including development, planning and strategic oversight of all public and community relations efforts.

Previously serving as senior manager of marketing and public relations for BeautiControl, a subsidiary of Tupperware Brands Corporation, she managed planning for a wide range of product launches per year, developed marketing and communication strategies, evaluated advertising and promotional programs, and managed company–wide web, social media and public relations efforts.  Karissa has also worked for numerous broadcast outlets, including Fox Sports Net, ABC Sports, ESPN and News 9 in Oklahoma City.

Karissa is a graduate of the University of Oklahoma, with a Bachelor of Arts in Journalism and Mass Communication.

When:
Thursday, August 13, 2015
11:30 a.m. to 1 p.m.

Location:
Seasons 52 at NorthPark Center
8687 N. Central Expressway
Dallas, Texas

Cost:
$38 Early Bird PRSA member price prepaid online by 5pm Monday, Aug. 10.
$53 Early Bird non-member price prepaid online by 5pm Monday, Aug. 10.
$25 Student fee prepaid online

Deadline to register: Monday, August 10, 2015

Special thanks to Brown & Bigelow for sponsoring our event!





Note: Cancellations are due by 5 p.m. on Monday, August 10. If you need to cancel, contact Liz Kennedy at [email protected]. No refunds will be made after this date. No shows will be billed.

Substitutions must be made in writing to Liz Kennedy at [email protected] by noon on Wednesday, August 12.