Meeting/Event Information

From Local Tragedy to National Debate: An Inside Look at Crisis Communication Before, During and After the Dallas Police Shootings

THIS EVENT IS SOLD OUT!
Walkups WILL NOT be accepted.  If there are any cancellations, the waiting list will be accessed on a first come, first serve basis.  (To be added to the waiting list, register online for the event and you will automatically be added.)

Headline-grabbing current events prove a crisis can happen anytime and anywhere. Thursday, July 7, 2016 began like every other summer day in Dallas, but it would end would end much different. Shortly before nightfall, following what had been a peaceful Black Lives Matter organized protest in downtown Dallas, gunfire from a lone assailant rang out. By the time it was over, five police officers were dead and another nine injured. Two civilians were also wounded. The shooting was the deadliest incident for U.S. law enforcement since the terroristic attacks of Sept. 11, 2001. Parkland Memorial Hospital received seven of the victims.

Mike Malaise, Senior Vice President of Communications and External Relations for Parkland, will discuss the media events that unfolded there in the minutes after the shootings and in the days and weeks that followed. What began as the tragic killing of police officers turned into a national conversation about law enforcement and race relations – with Parkland physicians in the eye of the media storm. On February 9, he will cover:

• Lessons learned and strategies PR professionals can employ in crisis planning and execution
•  An overview of managing patients, families, employees, physicians, and the media during community-wide civil unrest
• Social media’s impact on crisis communication
• Effectively managing the media when you’re in the eye of the storm

About the speaker:
Mike Malaise has worked at Parkland Health & Hospital System since 2012.  In this role as Senior Vice President of Communications and External Relations, he oversees Parkland’s corporate communications, community relations, government relations and marketing functions. Prior to working at Parkland, Mike worked for Purple Strategies, a bi-partisan public affairs firm that specializes in communications, issue advocacy and brand management from their offices in Chicago and Washington, D.C.

Mike is a Dallas native who returned to his hometown to work for Parkland.

Register today for what is sure to be a sold-out event!

When:
Thursday, February 9, 2017
11:30 a.m. to 1 p.m.

Location:
Seasons 52 Restaurant
North Park Center
8687 N Central Expy B307, Dallas, TX 75225

Cost:
$38 Early Bird PRSA member price prepaid online
$53 Early Bird non-member price prepaid online
$25 Student fee prepaid online

Deadline to register:  Monday, February 6, 2017. Space is limited so registration will close when venue is at capacity. THIS EVENT IS SOLD OUT.  Walkups will NOT be accepted.

Note:  Cancellations are due by 5 p.m. on Monday, February 6, 2017.  If you need to cancel, contact Liz Kennedy at [email protected].  No refunds will be made after this date.  No shows will be billed.

Substitutions must be made in writing to Liz Kennedy at [email protected] by noon on Tuesday, February 7, 2017.